You are the CEO of a small business, Craftopia. Your company curates and sells handmade artisan...
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You are the CEO of a small business, "Craftopia." Your company curates and sells handmade artisan goods and art prints from local craftspeople. Currently, Craftopia works with around 40 artists who supply artisan goods and share in the profits of sales. You own a small store and also travel across the state to sell at art fairs and other artisanal events. Recently, customers have been hinting that they wished they could order these items online. Additionally, you notice that many of your competitors have begun selling products online. Your organization has a Facebook page, but no other online presence. You decide it is high time to open an online shop to give customers more access to your products. This shift will require a large change, as formerly, Craftopia has cultivated its reputation as a local business that prides itself on personal relationships with both its artists and its customers, and Craftopia has little online presence. One of your goals is to gain an increased social media following on the platform of your choosing that can direct sales back to your site. Which of the following is the most appropriate technique to use to measure whether this goal has been successful? Reach out to all your followers asking them if they have made purchases. Check the comments on your posts to see how many of them expressed that they purchased goods from your online store. Count the number of followers you gained on social media and compare that to how many new sales you received. Track the percentage of your sales that were brought through social media using customer feedback, a specific discount code, or analytic tools. Besides a website with an online shop, which social media platform would be most beneficial for your organization to open? Linkedin because you can target other businesses Twitter because you can reach a lot of people Snapchat because that is where your target audience is Instagram because it focuses on images Which strategy would you use to communicate the addition of an online shop to customers most effectively? Put up signs inside your brick-and-mortar store because your existing customers are more likely to look at your website. Pay to place online adds all over the internet to attract new customers. Tell your friends about the new online store because your friends are more likely to check it out. Send out emails to customers whose information you gathered at craft fairs leading up to the online store's launch because they have already expressed interest. Which strategy (if you could only do one) would be the best to use to internally announce the creation of an online shop? Tell only the employees who directly need to know to work on the website so that the other employees do not become preoccupied with the change. Hold an in-person meeting for everyone in the organization to go over the changes in detail everyone can listen to how the changes will impact the company as a whole. Send an email to or meet with managers and ask them to announce the change to their teams so that they can answer questions about how the change will impact their department specifically Put up a notice on the office bulletin board so that everyone can reference it whenever they have questions. With the addition of online sales, you believe you will have the capacity to sell goods from more artisans around the state. You decide that as part of your initiative, you want to contact new artists and convince them to sell through you. From the following options, which statement is the most effective SMART goal for this initiative? Convince 25 new artists to sell through Craftopia. Become the world's leading site selling goods made by independent artisans. Hand out 100 flyers about the online store to artisans at craft fairs in the next three months. Reach out to 50 artists in the three months leading up to the online store's launch and receive a 50% success rate. What new skills will employees need to acquire to facilitate the addition of an online shop? Proper packaging protocols to keep goods from being damaged in transit Graphic design training for all employees Train employees to make artisanal crafts to keep up with an expected increase in demand Employees should already possess all the skills they need Which of the following procedures will need to be put in place to accommodate the new online shop? New internal communication procedures New customer service procedures and return policies related to the new sales method New hiring protocols to account for the new skills you will need A new pricing protocol to account for packaging materials Many loyal customers like the personability of purchasing crafts at art fairs and often having the chance to interact with the artisans themselves. What is one way you might react to concerns that online shopping will be less personable? Showcase artist profiles on your website with detailed information about their craft. Separate online and in-person inventories so customers have to shop online to access all the products. Shift organizational values to focus on innovation over craft. Set up a customer service email to respond to concerns. Which of the following statements is likely the most relevant opportunity as a result of the new online store? Better product quality because materials and goods can be sourced from higher quality retailers. Increased employee learning through the internet. Newer technology can lead to other technological changes. Expanded clientele reach because an online presence can reach more people over a larger area. Which of the following is the most relevant weakness of the company that would be discovered during a SWOT analysis? Online sales will likely overtake in-person sales. Other companies have already set the standard for online retailing. The company currently has little online presence. The company has received comments from customers who would like to order online. - Which statement best describes the purpose of the addition of the online store and can unite the organization with a single vision? Acquire more sales through online purchases and make more money. Put Amazon out of business with your competition. Give customers more access to handmade goods made by independent artisans and grow your community. Transition to mass manufactured goods and be able to sell higher quantities at a lower price. What type of organizational change most accurately describes the creation of the online store? Remedial change Transformational change Transitional change Developmental change You are the CEO of a small business, "Craftopia." Your company curates and sells handmade artisan goods and art prints from local craftspeople. Currently, Craftopia works with around 40 artists who supply artisan goods and share in the profits of sales. You own a small store and also travel across the state to sell at art fairs and other artisanal events. Recently, customers have been hinting that they wished they could order these items online. Additionally, you notice that many of your competitors have begun selling products online. Your organization has a Facebook page, but no other online presence. You decide it is high time to open an online shop to give customers more access to your products. This shift will require a large change, as formerly, Craftopia has cultivated its reputation as a local business that prides itself on personal relationships with both its artists and its customers, and Craftopia has little online presence. One of your goals is to gain an increased social media following on the platform of your choosing that can direct sales back to your site. Which of the following is the most appropriate technique to use to measure whether this goal has been successful? Reach out to all your followers asking them if they have made purchases. Check the comments on your posts to see how many of them expressed that they purchased goods from your online store. Count the number of followers you gained on social media and compare that to how many new sales you received. Track the percentage of your sales that were brought through social media using customer feedback, a specific discount code, or analytic tools. Besides a website with an online shop, which social media platform would be most beneficial for your organization to open? Linkedin because you can target other businesses Twitter because you can reach a lot of people Snapchat because that is where your target audience is Instagram because it focuses on images Which strategy would you use to communicate the addition of an online shop to customers most effectively? Put up signs inside your brick-and-mortar store because your existing customers are more likely to look at your website. Pay to place online adds all over the internet to attract new customers. Tell your friends about the new online store because your friends are more likely to check it out. Send out emails to customers whose information you gathered at craft fairs leading up to the online store's launch because they have already expressed interest. Which strategy (if you could only do one) would be the best to use to internally announce the creation of an online shop? Tell only the employees who directly need to know to work on the website so that the other employees do not become preoccupied with the change. Hold an in-person meeting for everyone in the organization to go over the changes in detail everyone can listen to how the changes will impact the company as a whole. Send an email to or meet with managers and ask them to announce the change to their teams so that they can answer questions about how the change will impact their department specifically Put up a notice on the office bulletin board so that everyone can reference it whenever they have questions. With the addition of online sales, you believe you will have the capacity to sell goods from more artisans around the state. You decide that as part of your initiative, you want to contact new artists and convince them to sell through you. From the following options, which statement is the most effective SMART goal for this initiative? Convince 25 new artists to sell through Craftopia. Become the world's leading site selling goods made by independent artisans. Hand out 100 flyers about the online store to artisans at craft fairs in the next three months. Reach out to 50 artists in the three months leading up to the online store's launch and receive a 50% success rate. What new skills will employees need to acquire to facilitate the addition of an online shop? Proper packaging protocols to keep goods from being damaged in transit Graphic design training for all employees Train employees to make artisanal crafts to keep up with an expected increase in demand Employees should already possess all the skills they need Which of the following procedures will need to be put in place to accommodate the new online shop? New internal communication procedures New customer service procedures and return policies related to the new sales method New hiring protocols to account for the new skills you will need A new pricing protocol to account for packaging materials Many loyal customers like the personability of purchasing crafts at art fairs and often having the chance to interact with the artisans themselves. What is one way you might react to concerns that online shopping will be less personable? Showcase artist profiles on your website with detailed information about their craft. Separate online and in-person inventories so customers have to shop online to access all the products. Shift organizational values to focus on innovation over craft. Set up a customer service email to respond to concerns. Which of the following statements is likely the most relevant opportunity as a result of the new online store? Better product quality because materials and goods can be sourced from higher quality retailers. Increased employee learning through the internet. Newer technology can lead to other technological changes. Expanded clientele reach because an online presence can reach more people over a larger area. Which of the following is the most relevant weakness of the company that would be discovered during a SWOT analysis? Online sales will likely overtake in-person sales. Other companies have already set the standard for online retailing. The company currently has little online presence. The company has received comments from customers who would like to order online. - Which statement best describes the purpose of the addition of the online store and can unite the organization with a single vision? Acquire more sales through online purchases and make more money. Put Amazon out of business with your competition. Give customers more access to handmade goods made by independent artisans and grow your community. Transition to mass manufactured goods and be able to sell higher quantities at a lower price. What type of organizational change most accurately describes the creation of the online store? Remedial change Transformational change Transitional change Developmental change
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The detailed answer for the above question is provided below 1 The correct answer is Track the percentage of your sales that were brought through social media using customer feedback a specific discou... View the full answer
Related Book For
Principles of Information Systems
ISBN: 978-1305971776
13th edition
Authors: Ralph Stair, George Reynolds
Posted Date:
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