You are the Chief Marketing Officer for a company that sells sports drinks. Your company just developed
Fantastic news! We've Found the answer you've been seeking!
Question:
You are the Chief Marketing Officer for a company that sells sports drinks. Your company just developed two new flavors--pomegranate and kiwi-- but the marketing budget can support only one launch. Which do you pick and why? Describing the three types of research and their purposes.
Related Book For
Posted Date: