You are the chief marketing officer of your  company which  is CVS health and country  is Nigeria.

 Just now, your chief executive officer (CEO) excitedly strides into your office, pulls up a chair in front of your desk, and says, "So, should we conduct internet marketing surveys before we enter any other new countries with our products?"

Craft an answer to the CEO based on expanding into the foreign country Nigeria. Start your answer by addressing these broader issues.

• What opportunities does the internet offer as a data-gathering tool in international marketing research?
• What structural barriers affect the use of the internet as an international marketing research tool?
• Do you feel the internet would be better for primary or secondary international market research in your selected country?
• What kinds of biases might you encounter during the survey process?

Answer rating: 100% (QA)

a Opportunities of Internet as a DataGathering Tool in International Marketing Research Global Reach The internet provides a platform to reach a diver... View the full answer