Question: You are the controller for a major symphony orchestra and the Executive Director has expressed concerns about falling tickets sales and rising costs. She is
You are the controller for a major symphony orchestra and the Executive Director has expressed concerns about falling tickets sales and rising costs. She is particularly concerned about the spending associated with marketing season ticket sales to the public. She has asked you to determine the average marketing and advertising cost per season ticket sold and to make recommendations for reducing expenses without sacrificing additional ticket sales.. Please share how you would approach this assignment. What types of information would you collect? What specific steps and calculations would you need to complete for your cost analysis? Describe the management report you would construct and present to the Executive Director.
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