You are the head of market strategies for a large media company, and you are responsible for leading the enterprise through its annual marketing planning process. Which one of the following statements is true about this process? Your organization's objectives are the essential set of statements that outlines its purpose and differentiates it from other organizations. Your organization's objectives specify the organization's goals and operational scope. After your firm establishes its objectives, the next step in the marketing planning process is to develop the marketing strategy. The last step in your marketing planning process should include an analysis of the risks and opportunities that you will face in striving to achieve your objectives. Your organization's objectives should be specific in describing what achievements are intended and desired

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