You are the marketing director for a consumer products firm. Your company's growth rate has declined in the last two years, and the current year projections are based on the assumption of no growth. As a strategist, explain how you will assess this situation, suggest a strategic planning framework, and then propose specific strategies, three strategies.

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As a marketing director in the context of a consumer products firm experiencing no growth its important to remember that problems in the growth rate m... View the full answer