You are the marketing director of a firm that designs in-vehicle information systems for delivery vehicles....
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You are the marketing director of a firm that designs in-vehicle information systems for delivery vehicles. After interviewing your major customers and speaking with your engineers and designers, you have produced the following QFD matrix. What can be done to increase visibility for customers? I. Increase screen size II. use more screen color III. use less screen color = Strong Positive Correlation Some Positive Correlation *=Strong Negative correlation *=Some Negative correlation Importance Relative Speed 35 visibility 35 Bulkiness 15 Helpfulness 15 Size of Screen Size of Desktop O use of Screen Color "Click Through" X x ● AutoFill Activity O a) I and III Ob) Il only c) II and III d) I only e) I, II and III Of) I and II g) Ill only You are the marketing director of a firm that designs in-vehicle information systems for delivery vehicles. After interviewing your major customers and speaking with your engineers and designers, you have produced the following QFD matrix. What can be done to increase visibility for customers? I. Increase screen size II. use more screen color III. use less screen color = Strong Positive Correlation Some Positive Correlation *=Strong Negative correlation *=Some Negative correlation Importance Relative Speed 35 visibility 35 Bulkiness 15 Helpfulness 15 Size of Screen Size of Desktop O use of Screen Color "Click Through" X x ● AutoFill Activity O a) I and III Ob) Il only c) II and III d) I only e) I, II and III Of) I and II g) Ill only
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Related Book For
Project Management The Managerial Process
ISBN: 9781260570434
8th Edition
Authors: Eric W Larson, Clifford F. Gray
Posted Date:
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