You are the marketing manager for the New York Yankees, NY Giants or The NY Mets or Nets or any sports team or music concert. Your job is to sell tickets/ seats. At Various prices. You have 5 "P"s to work with as the marketing manager. Your boss just told you that he heard about Maslow's theory of hierarchy of needs and loves the notion. He wants you to : 1 Define the 5 P's that the marketing manager will use to develop a marketing strategy What are they and how are they used by the marketer? Define Maslow's theory of needs in marketing. What are they ; explain. What does Maslow mean by "hierarchy." Define a marketing strategy based on that theory for New York Yankees, NY Giants or The NY Mets or Nets or any sports team or music concert. Show how Maslow can be used to develop a strategy. How does it apply? Use all of Maslow needs You have two principle business areas to focus on : B2B and B2C, How would you use Maslow in each selling seats to businesses and selling seats to normal consumers? `Develop a strategy that does that. `The budget can be as large as you wanted it to be. Be sure to include the marketing messages that you would use at each stage.

1. What does Maslow mean by "hierarchy."

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Maslows theory of hierarchy of needs refers to a psychological concept proposed by Abraham Maslow in his paper A Theory of Human Motivation in 1943 Ac... View the full answer