You are the marketing manager of Amazon, a global company. Business has been down worldwide and the
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Question:
You are the marketing manager of Amazon, a global company.
Business has been down worldwide and the chief marketing officer has tasked you with doing a complete internal marketing audit of Amazon to introduce in the next board of director's meeting.
For the complete internal marketing audit you will need to categorize the following key issues:
- Competitors
- Their competitive advantage
- Their competitor intelligence (CI)
- Focus on competitor capabilities
- Competitor strategies
- Prediction of response patterns
- How competitors will react to future actions of the company
Examine how your company develops competitive advantage through the following:
- Economies of scale
- Economies of scope
- Economies of speed
- Local advantages
- Global services
- Human resources
Expert Answer:
Internal Marketing Audit for Amazon Competitors Amazon faces competition from various companies in different sectors including ecommerce cloud computing streaming and digital advertising Key competito... View the full answer
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