You are the marketing manager of SummitGear, a leading brand in outdoor adventure gear and sportswear. The
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Question:
Describe how you would put the basic philosophy behind a lifestyle marketing strategy into action for SummitGear. Provide a step-by-step plan and illustrate your approach with concrete examples of marketing initiatives that align with this strategy.
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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