You are the marketing manager of the company. In the last three quarters, your product UniGate is facing fierce competition from a couple of similar products and there is a high level of price pressure. You quickly developed a strategy aiming at communicating the importance of UniGate, promoting the brand distinction, increasing awareness of the quality differentials of UniGate, and emphasizing how UniGate meets customers' special needs. Which approach are you taking facing price pressure?

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Facing price pressure and fierce competition the marketing approach I would take for UniGate is a va... View the full answer