You are the owner of a used car dealership and have just purchased 100 small cars. Your advertising agency is preparing your next promotional campaign. Because you purchased the cars, the agency has requested that you supply reasons that customers would purchase them. 

Provide rational, emotional, and patronage buying motives that prospective customers could have.

Answer rating: 100% (QA)

Rational buying motives Affordability Used cars are generally much more affordable than new cars making them a more attractive option for budgetconsci... View the full answer