Question: You are developing your annual promotion plan and are trying to budget how much money you need to meet your goals of capturing new customers

You are developing your annual promotion plan and are trying to budget how much money you need to meet your goals of capturing new customers and selling more to your present customer base.

What strategies could you use in the development of your promotion budget?

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Developing an effective promotion budget is crucial for achieving your marketing goalswhether its attracting new customers or increasing sales among existing onesHere are some strategies to consider w... View full answer

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