You are the owner of a video game company preparing to launch a highly anticipated gaming console this year. However, you are faced with a decision to either release the console as planned or delay it by a year to enhance its quality. Releasing it this year would generate $$3$ billion in the first year but result in lower quality, leading to reduced revenues of $$1$ billion in the second and third years. Alternatively, delaying the launch would grant your competitor a one$-$year head start, causing a $33\%$ reduction in your first$-$year revenues. However, the delayed launch is expected to yield higher quality, doubling revenues to $$2$ billion in the second and third years. The market portfolio's expected returns are $8\%$ this year, $6\%$ next year, and $7\%$ thereafter. The risk$-$free rate is $2\%,$ and the project has a beta $($B$)$ of $1\mathrm{.}1.$ Zero cash flows are anticipated after the third year. Determine the value of the opportunity to delay and discuss whether the company should opt for the delay.

Answer rating: 100% (QA)

Decision to Release or Delay the Gaming Console As the owner of a video game company you are faced with a decision to either release a highly anticipated gaming console this year or delay it by a year ... View the full answer