You are to calculate your own attitude scores just like we did in class. 

You need to: 

(a) select a product you have purchased or are contemplating buying that costs $500 or more;

(b) identify three or more competing yet similar product alternatives

(c) identify four or more salient product attributes

(d) insert your personal importance value of each attribute between 0 and 1

(e) insert your belief about each brand's performance on each attribute between 0 and 1, and 

(f) indicate the calculated attitude for each brand. Then, discuss which one your calculations show should (or did) "win." What are the limitations of this approach? Do you think this method works though?

Answer rating: 100% (QA)

a Product I will use the example of purchasing a new laptop b Competing product alternatives Option 1 Apple MacBook Air M2 Option 2 Dell XPS 13 Plus O... View the full answer