You are to write a short research report (maximum 500 words) on Critically evaluate the role of big data and business analytics in supporting business decision making and gaining competitive advantage. for one of the following sectors:

Social Media Services

Online Retail Business / Online Services Business

Human Resources Management

Banking and Financial Management

Automotive (e.g. cars, planes, ships, rails, drones)

Transports Logistics (e.g. aviation, shipping, rails, trucking, pipelines, warehousing, postal)

Manufacturing

Hospitality (e.g. hotels, restaurants, catering)

Retail (Bricks and Mortar)

Utility (e.g. electricity, water, gas)

Energy (e.g. hydro, coal, solar, wind, biomass, gas, nuclear)

Risks Management (e.g. insurance, any security)

Real Estate, Building and Construction Management

Infrastructure Management

Healthcare

Social Media

THANK YOU xx