Question: You are working as a management engineer in a design company that designs next generation smart bags, which may include GPS tracking and communication, solar

You are working as a management engineer in a
You are working as a management engineer in a
You are working as a management engineer in a design company that designs next generation smart bags, which may include GPS tracking and communication, solar charger and integrated mobile phone applications as features. As a management engineer, you will participate, contribute and manage a design team that is composed of manufacturing mechanical/electrical / electronic / software engineers. Your top management have recently made a strategic decision to design a radically different product than the available products in the market, specifically for the young, active, novelty-seeker and environmentally conscious users. You may make assumptions in solving below questions, but openly identify your assumptions whenever you make them. 1. How would you design a research method and sampling # of respondents and who would you choose as respondents) to learn about the needs of potential customers/key stakeholders? Please explicitly describe and provide your reason. (10 points) 2. Let's assume that the need statements (which are generated after your research) are given in the following table. Group these needs, prioritize these groups with your assumptions and define final product specifications based on the following stages. a) Group, evaluate and prioritize customer needs (5 points) b) Develop a House of Quality for this product. Please describe if you make an assumption. (15 points) Customer Statements about Their Needs It will look aesthetic Shouldn't be heavy It should look nice. Batteries should last min. two days. Not easily wear off when used. Applications shouldn't freeze. Fitness for use while doing sports, Fully charges an Iphone Batteries should last longer Should be waterproof Usable during rainy and dusty Should be resistant to break when I drop it mistakenly. Attract attention when I carry it. Should include solar charger . Should have a lot of capacity GPS device battery should be rechargeable Tracking the bag should be easy. Has to have a camera that connects over Iphone Alerts me when its lost. Has to have many colors. Should be built with clegant materials. Has to have quality earplugs installed. Shouldn't be too big and heavy. conditions. Push mail when stolen. Please find the visuals of four concepts developed by the design team and Compoback's new utility bag as a reference concept. You may assume their properties when needed. Concept 1 (utility backpack with battery charger) FRONT BACK Concept 2 (shoulder/messenger bags with GPS tracking and mobile app) Concept 3 (backpack with solar charger) Reference concept (utility backpack with packables, waterproof, lightweight, ergonomic design)

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