You are working as the Accounts Manager at a popular retail chain. You are approached by aretail
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Question:
You are working as the Accounts Manager at a popular retail chain. You are approached by aretail competitor and asked for information regarding your sales figures for the previous year. This information is not published for public consumption and you know that your CEO would not want this information released to a competitor.
How you would manage this situation and why you feel the CEO does not want this information shared.
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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