You are working for an organisation called Future Enterprises Ltd which, over recent years, has grown its market both nationally and internationally. The Director now intends to promote the right person from within the company to head up its Corporate Communications Department. In today$$s business environment, this is a key role to sustain the business for future success.

You have applied for the post and as part of the selection process the senior management team are keen to hear your ideas on corporate communication strategies for a growing organisation. This is a great chance for you to demonstrate your knowledge of this important function, and you wish to showcase your understanding of best practice principles.

Note: Throughout this assignment learners can relate their answers to an organisation that they are familiar with. This may be where they are employed or the centre where they are studying.