Question: You are working on a consumer perception study of four brands of bicycles. You will need to develop measurement questions to accomplish the tasks listed

You are working on a consumer perception study of four brands of bicycles. You will need to develop measurement questions to accomplish the tasks listed below. Prepare a preliminary analysis plan, including the dummy tables, and

specify which data levels (nominal, ordinal, interval, ratio) are necessary in scale selection.

a Prepare an overall assessment of all the brands.

b Provide a comparison of the brands for each of the following dimensions:

(1) Styling.

(2) Durability.

(3) Gear quality.

(4) Brand image.

Please type out answer

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