Question: You can add materials found on the internet. Always include a bibliography if you are citing someone else's opinion. 1. Explain how motivation affects consumer

You can add materials found on the internet. Always include a bibliography if you are citing someone else's opinion.

1. Explain how motivation affects consumer purchasing decisions. Give an example of a marketing communication strategy that uses the attractiveness of the consumer motivation aspect! 2. Explain the meaning of personality and why personality is an important aspect in consumer behavior! 3. Explain how personality is used in marketing strategy! Give an example!

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