Question: you consider using observation as a method of collecting primary data, by observing customers at a seafood supermarket in Europe. In his interview, Richard Thorogood

  1. you consider using observation as a method of collecting primary data, by observing customers at a seafood supermarket in Europe. In his interview, Richard Thorogood of Colgate-Palmolive said " to get customer insights, don't ask the question." Please discuss the advantages and disadvantages of observation compared to interviews for this research of exporting seafood to Europe

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