• You have 30 Sales Execs working two waves per day on a 5 day work week.
• You need to generate 300 net tours (30 sales executives X 5 days per week X 2 waves per day) to them in a given week. (Net = Total Tours * Show Rate)
• You have $200,000 to spend on lead generation per week.

1. Which Channel(s) would you use and why?
2. Given the $200,000 budget and the costs, show rate and efficiencies, how many sales were you able to generate from each channel and in total?
3. Which was your most efficient marketing channel?How do you know this?
4. Which of the channels that you used had the highest VPG?
5. What limitations restricted your choices in this exercise?In other words, think of completing this sentence, "If I did not have to consider _______________, I would have _____________ which would have resulted in ________________ and that would have been a better timeshare marketing strategy because ______________."

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