You have an app named Pix. You have monthly budget of $50K for UA activity with...

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You have an app named Pix. You have monthly budget of $50K for UA activity with a CPI of $3.35. The app earns it's revenue from monthly subscriptions and it offers a 7-day of free trial before the users make the purchase. The metrics are below. Monthly retention rate table shows what percentage of subscribed users are kept subscribed the following month. • Monthly budget: $50,000 • CPI: $3.35 • Install to free trial rate: 30% • Free trial to subscription rate: 15% MO M1 M2 M3 M4 M5 100% 60% 45% 38% 30% 25% In order for the marketing spend done on MO to be ROAS positive at the end of the 6th month(M5), what is the lowest acceptable monthly subscription fee? (Please assume that no marketing spend is made after MO.) *Monthly retention rate means the number of subscribers retained at MX/total subscribers at MO? You have an app named Pix. You have monthly budget of $50K for UA activity with a CPI of $3.35. The app earns it's revenue from monthly subscriptions and it offers a 7-day of free trial before the users make the purchase. The metrics are below. Monthly retention rate table shows what percentage of subscribed users are kept subscribed the following month. • Monthly budget: $50,000 • CPI: $3.35 • Install to free trial rate: 30% • Free trial to subscription rate: 15% MO M1 M2 M3 M4 M5 100% 60% 45% 38% 30% 25% In order for the marketing spend done on MO to be ROAS positive at the end of the 6th month(M5), what is the lowest acceptable monthly subscription fee? (Please assume that no marketing spend is made after MO.) *Monthly retention rate means the number of subscribers retained at MX/total subscribers at MO?

Answer rating: 100% (QA)

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