You have become a trusted resource for amazon.com and they have asked for your advice on gaining a competitive advantage in the field. More specifically, they would like your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond.

Review the demographic and technological information about your company. If the information is not public, base your decisions on a similar company and research. This information will assist you as you complete your Organizational Presentation in Step 2 of this assessment.

Outline the following information:

Demographics

• What are the current demographics? (e.g., age, gender, ethnicity, etc)
• What was a recent change?
• How did the company handle it?
• Was the change handled ethically? If not, how should they have handled it? If it was, what stands out as something to emulate in your future business

endeavors?

Technology

• How does the company utilize technology in day-to-day business?
• What types of technology are used?
• How does a change of technology affect the organization?

Create a 10- to 12-slide presentation showing your analysis and recommendations. Complete the following in your presentation:

• Analyze the organizations current culture (e.g., beliefs, expectations, values, and norms). Address how managers influence the organizational culture
• Evaluate the impact of demographic forces (e.g., age, ethnic origin, race, social class, gender, and sexual orientation) of your selected organization and

what it could be. Note: This is a good place to use your outline from Part 1.

• Examine the impact of technological forces (e.g., changes in the technology managers use to design, produce, or distribute goods and services) of your

selected company. Consider how this can contribute to innovation within the industry.

• Examine how the organization has complied with ethics and social responsibility behavior