Question: Identify the basic problem that your marketing communication will solve or address. Be descriptive in your explanation. This problem will be the why behind your

  • Identify the basic problem that your marketing communication will solve or address. Be descriptive in your explanation. This problem will be the why behind your promotional campaign. Here is an example for PayPal: The brand's extensive service has lead to misinterpretations about PayPal being an online shopping payment system. Currently, the brand perception is that PayPal is just an alternative to credit cards or other means of online payment.
  • Using Apple as the main company

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