You have been accepted onto a Future Leaders Development Programme (FLDP) within a large organisation. It is a yearlong programme and involves developing and presenting specific projects to other programme delegates; all the projects are viewed by the CEO. The delegates come from across the organisation and you are the sole representative from the Marketing Department. This is an excellent opportunity for ambitious staff to make an impression on senior managers and leaders. In the past graduates from the programme have been promoted within the company. The introductory session of the programme is personally led and overseen by the CEO. The company is currently successful but is going through a period of intense change. There are new competitors entering the market, whilst new technologies are changing both production capabilities and consumer preferences. All the work from the FLDP should be retained in a personal file which will be reviewed at the end of the programme.

Task Understand how to carry out strategic environmental analysis

The participants in the FLDP are taking part in a training day and each member of the programme has been given a task to complete. You must prepare a set of briefing notes for the other programme delegates.

The briefing notes should:

• evaluate different approaches to conducting an internal environmental analysis.
• evaluate different approaches to conducting an external environmental analysis.

The third briefing note should:

• assess the integration of internal and external analyses.