You have been accepted onto a Future Leaders Development Programme (FLDP) within a large organisation. It is a yearlong programme and involves developing and presenting specific projects to other programme delegates; all the projects are viewed by the CEO. The delegates come from across the organisation and you are the sole representative from the Marketing Department. This is an excellent opportunity for ambitious staff to make an impression on senior managers and leaders. In the past graduates from the programme have been promoted within the company. The introductory session of the programme is personally led and overseen by the CEO. The company is currently successful but is going through a period of intense change. There are new competitors entering the market, whilst new technologies are changing both production capabilities and consumer preferences. All the work from the FLDP should be retained in a personal file which will be reviewed at the end of the programme.

This is a major element of the development programme. You are required to develop a realistic and workable strategic marketing plan for a given organisation. The choice of organisation is important to ensure successful completion of this task.

question: develop an implementable plan for your named organisation: you should select the most appropriate format for the plan