You have been allotted a maximum of $165,000 for marketing expenses, not including staff and must decide
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Question:
You have been allotted a maximum of $165,000 for marketing expenses, not including staff and must decide which marketing channels will receive money from the $165,000 marketing budget.
- Select at a minimum 2 areas where you will spend the majority of your marketing budget.
- Provide detail as to your logic and reasoning behind why you selected these areas, the amounts you allotted to each, and why you think this strategy will be the most successful.
Related Book For
Financial Management for Public Health and Not for Profit Organizations
ISBN: 978-0132805667
4th edition
Authors: Steven A. Finkler, Thad Calabrese
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