You have been appointed as a marketing consultant to your chosen sports
organisation. They have asked for advice on how they can sustain and improve
their business performance, especially following the COVID 19 pandemic.
•In response to this request, you are to write a 3000 word report:
•Identifying and illustrating one or more market segments that you believe
they should be targeting to achieve their objectives of survival and
growth. This should include:
•Key characteristics of the segment(s)
•Rationale for why this is the most appropriate segment for the sports
organisation to target
•Potential challenges and/or barriers in reaching the target segment(s)

Overview of Assignment Task
A 3000word busines s report:
•Discusses how your chosen organisation can sustain and improve
their business performance following the impact of COVID 19
•Proposes target market(s) and marketing mix strategies for the
organisation

Answer rating: 100% (QA)

The detailed answer for the above question is provided below PUMA SPORTS MARKETING REPORT A Report Proposing the Effective Marketing Strategy that Puma Should Take Due to the Impact of COVID19 Executi... View the full answer