You have been appointed as a Strategy Consultant to a Swiss shoemaking brand namely “Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 words)

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Bally is a luxury shoe brand and so when she wants to enter India Porters overall strategy of choosi... View the full answer