You have been appointed the Brand Manager for a new line of Natural Hair care products. Prepare
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Question:
You have been appointed the Brand Manager for a new line of Natural Hair care products. Prepare a plan to your much older boss, convincing him/her why the company should use social media as a key marketing communication tool for these products. In building your case:
a) Discuss four (4) reasons why social media is ideal for this product line and why.
b) State two (2) possible objections that may arise and prepare a counterargument for each objection.
Related Book For
Auditing The Art and Science of Assurance Engagements
ISBN: 978-0133405507
13th Canadian edition
Authors: Alvin A. Arens, Randal J. Elder, Mark S. Beasley, Joanne C. Jones
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