You have been asked to build several data mining models that would suggest which customers should be
Fantastic news! We've Found the answer you've been seeking!
Question:
You have been asked to build several data mining models that would suggest which customers should be targeted to maximize your profit. Use the expected value framework to determine what models should be used to address the problem, and expalin the dataset you need for each of them.
Related Book For
Foundations of Finance The Logic and Practice of Financial Management
ISBN: 978-0132994873
8th edition
Authors: Arthur J. Keown, John D. Martin, J. William Petty
Posted Date: