You have been asked to create a PowerPoint slide presentation to be presented to the executive team that touches on all digital marketing methods from modules $02,03,$ and $04$ that you previously analyzed. These choices will need to be supported and justified by both your understanding of the impact digital marketing should have and the results from your data analysis in module $06.$ You will also need to actively fill out a digital marketing plan that you learned how to create in module $05.$

Although you won't actually be presenting, you should include detailed notes in the notes section for each slide that could serve as a transcript. Remember your audience when creating your presentation and include the following slides:

o Title slide

o Supply a more detailed and in$-$depth situation analysis than simply copying what is in the company background document.

o List and define Costa's customer personas.

o Discuss company's online competitors.

o Explain the strengths and weaknesses of the company's position.

o Talk about various collaborations the company can engage in to grow its business.

o Describe the business climate Costa's operates in$.$

o Demonstrate the role digital marketing should have on both sales and brand development. $($module $01)$

o Provide examples of how the company can build their brand via digital channels and support your recommendations with your rationale.

o Give examples of digital strategies used to sell Costa's fashion line of clothing online and support your recommendations with your rationale.

o Create a conclusion slide that includes a summary of why your digital marketing plan should be implemented by the executive team and how it will be measured to ensure it is successful.