You have been assigned a task to evaluate the internal environment of A&W and Church$$s Texas Chicken, and identify which of these organizations has access to superior resources. Apply the VRIO framework to provide a comparison of distinctive tangible and intangible resources for both organizations. Identify source if information as well.

$[10$ marks$]$

Answer:

Tangible Resources

A&W Church$$s Chicken

Valuable $($and how$)$

Rare $($and how$)$

Difficult to Imitate $($and how$)$

Organized $($and how$)$

Intangible Resources

A&W Church$$s Chicken

Valuable $($and how$)$

Rare $($and how$)$

Difficult to Imitate $($and how$)$

Organized $($and how$)$