Question: You have been assigned a task to evaluate the internal environment of A&W and Church s Texas Chicken, and identify which of these organizations has

You have been assigned a task to evaluate the internal environment of A&W and Churchs Texas Chicken, and identify which of these organizations has access to superior resources. Apply the VRIO framework to provide a comparison of distinctive tangible and intangible resources for both organizations. Identify source if information as well.
[10 marks]
Answer:
Tangible Resources
A&W Churchs Chicken
Valuable (and how)
Rare (and how)
Difficult to Imitate (and how)
Organized (and how)
Intangible Resources
A&W Churchs Chicken
Valuable (and how)
Rare (and how)
Difficult to Imitate (and how)
Organized (and how)

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