You have been called for an interview with a new Craft Beer Brewery looking to employ someone to take charge of their marketing communications. As part of the selection process Deacon Blue Brew have asked you to do report covering the following:

1. Identify who the company's various stakeholders might be and explain how the various elements of the marketing communications mix can be used to target them effectively.

2. Deacon Blue want to know what you consider to be 'good' and 'bad' marketing communications strategies. Select actual examples of each and justify your opinions.

3. What market research would you need to undertake as background to preparing a marketing communications plan for Deacon Blue Brew.

4. Using both traditional and digital tool do detailed marketing plan (using SOSTAC or another recognised format) for the launch of Deacon Blue Beer and indicate an implementation timetable