You have been called for an interview with a new Craft Beer Brewery looking to employ someone to take charge of their marketing communications. As part of the selection process Deacon Blue Brew have asked you to make report covering the following:

1-identify the

stackholders for the company . and what marketing communication can be used to

target them . and explain how the various elements of

the marketing communications mix can be used to target them effectively.

2. give examples

from other beer company . which company did and used a good stratergy in their

business

3. What market research would you need to undertake as

background to preparing a marketing communications plan for Deacon Blue Brew. (how

you can explain the marketing , what this company can do to know the market )

4. Using both traditional and digital tools make a detailed marketing plan (using SOSTAC or another recognised format) make a framework to design a plan for this company . present a details strategy

Guidance

the report could land you this job. You want to stand

out and impress the company with your knowledge of marketing communications

applied to this business sector as well as your creativity. Thus, make your

report as realistic, exciting and informative as possible.

Note: Deacon Blue Brew is a fictitious company.