You have been hired by KOKO MESSIAH GROUP to lead its local and international expansion efforts. Considering that KOKO MESSIAH GROUP already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. 

Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.

Answer rating: 100% (QA)

Expansion Strategies for KOKO MESSIAH GROUP 1 Diversification of Product Variants Strategy Introduce new product variants or extensions to the existin... View the full answer