You have been requested to develop a digital advertising campaign for the Christmas campaign of the department store Harrods. Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. The store occupies a 5-acre (2 ha) site and has 330 departments covering 1.1 million sq ft (100,000 m²) of retail space. It is one of the largest and most famous department stores in the world. 

Get yourself familiar with the company, its digital presence, and past campaigns, and develop the campaign for this year considering the following points:

1- Think about the Behaviour towards the brand, the main benefit of the buyer persona, and the value that the campaign has for them.

2- Will it be a banner on a specific part of the website? A separate section? A section in the homepage? Why is it where it is?

3- It should reflect on digital behaviour of the selected target group.

4- Design the newsletter considering the brand (to select the colors and overall visual design) and the target audience (what information would they find appealing to engage with your campaign?)

5- When the customer clicks on the ad, where do they go?

6- increase awareness/traffic, decrease negative reviews/bounce rate by X% by the end of the quarter/year...; and then a short paragraph as to how you plan to do that