You have been running a social media marketing campaign that has produced a large volume of...

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You have been running a social media marketing campaign that has produced a large volume of likes, re-tweets and shares. What are you succeeding at? Optimizing pricing power Producing engagement Increasing conversions O Selling lots of product Increasing brand awareness Question 9 1 pts Micro-targeting is an essential strategy in modern marketing, an digital marketing has vastly increased the ability of marketers to use this strategy. Which of the following describes micro-targeting? O Using celebrities and influencers to target consumers Customizing offers based on consumers needs, interests and behaviors Using neuroscience to understand consumer needs at the neurological level Modifying a product so that it meets specialized needs Reaching the greatest number of consumers with a mass marketing appeal You have been running a social media marketing campaign that has produced a large volume of likes, re-tweets and shares. What are you succeeding at? Optimizing pricing power Producing engagement Increasing conversions O Selling lots of product Increasing brand awareness Question 9 1 pts Micro-targeting is an essential strategy in modern marketing, an digital marketing has vastly increased the ability of marketers to use this strategy. Which of the following describes micro-targeting? O Using celebrities and influencers to target consumers Customizing offers based on consumers needs, interests and behaviors Using neuroscience to understand consumer needs at the neurological level Modifying a product so that it meets specialized needs Reaching the greatest number of consumers with a mass marketing appeal

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Incre asing brand awareness The social media marketing campaign is designed to increase awareness of ... View the full answer