Question: You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian
You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market. 1. Merchandise management a. Merchandise planning and management (40% content) i. Buying - merchandise ii. Planning forecasting sales, merchandise assortments, inventory 2. Store design (60% content) a. Determine the store layout b. Store design exterior c. Presentation techniques d. Store design interior e. Store ambiences consistent with the merchandise and customer expectation
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