Question: You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian
You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.
1) Determine store location (60% content) a. -Environmentalanalysis
-economicfactors
- demographicfactors,social
factors & brand
b. Store location analysis
i. Alternate geographic trading areas
ii. Type of location
iii. Literacy of population
iv. Trading factors
v. Accessibility
vi. Amenities
ii) Retail operations: managing the store (40% content) a. Findingtherightpersonnelandtrainingtheemployee(s)
b. Operations functions :
- employee scheduling,
- store maintenance,
- reducing inventory shrinkage
(Please provide 100 marks answer )
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