Question: You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian

You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.

1) Determine store location (60% content) a. -Environmentalanalysis

-economicfactors

- demographicfactors,social

factors & brand

b. Store location analysis

i. Alternate geographic trading areas

ii. Type of location

iii. Literacy of population

iv. Trading factors

v. Accessibility

vi. Amenities

ii) Retail operations: managing the store (40% content) a. Findingtherightpersonnelandtrainingtheemployee(s)

b. Operations functions :

- employee scheduling,

- store maintenance,

- reducing inventory shrinkage

(Please provide 100 marks answer )

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