You have been tasked with helping Mr. Matas Garcs develop a business plan for the proposed winery. Mr. Garcs would like to develop a new kind of business in the wine industry, focused on the triple bottom line, competing internationally, and born-sustainable . He would like his family-owned enterprise to be an industry leader in its sustainability practices while maintaining a healthy financial performance. Your recommendations should address these requirements as well as provide specific recommendations with respect to country markets and segments to target, types of wines to be produced, pricing and promotional strategies to be adopted, sourcing practices to follow, and the projected financial outcomes. Additional research on the global wine industry is recommended to better understand industry trends and identify practices to follow and markets to target.

Write a written analysis that includes (a) country markets and segments to target, (b) types of wines to be produced, (c) specific promotional strategies to be adopted, and (d) suggestions to become the leading sustainable winery in Chile.