Question: You have been using a very simple, niiave forecasting technique. You are using the previous month's data for this month's estimate. February's estimate was January's

You have been using a very simple, niiave forecasting technique. You are using the previous month's data for this month's estimate. February's estimate was January's actual. The data is in the table below.

Month Actual Forecast
Jan 3722 3934
Feb 4991 3722
Mar 4204 4991
Apr 4695 4204
May 4499 4695
Jun 5167 4499
Jul 5133 5167
Aug 5105 5133
Sep 5155 5105
Oct 5159 5155
Nov 4728 5159
Dec 4133 4728

Prepare some "talking points" outlining a comparison between the actual and this forecast and a recommendation for your meeting with the manager. You can give your "talking points" in a list. Complete sentences aren't needed. Provide enough so that I can tell you understand what each performance measure means, not simply a definition. What would you recommend going forward? Assume that it is important to have a fairly accurate estimate. Costs are high when you under or overestimate.

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