Question: You have identified The Spa's focus on value creation through services. Marketing services can be challenging because they are experience - based products that cannot

You have identified The Spa's focus on value creation through services. Marketing services can be challenging because they are experience

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based products that cannot be touched.

Services share four common characteristics that differentiate them from tangible goods: intangibility, inseparability, variability, and perishability.

Review each of the following spa service examples and then drag it to the appropriate service characteristic.

You have identified The Spa's focus on value creation through services.

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