You have identified The Spa's focus on value creation through services. Marketing services can be challenging because they are experience$-$based products that cannot be touched.

Services share four common characteristics that differentiate them from tangible goods: intangibility, inseparability, variability, and perishability.

Review each of the following spa service examples and then drag it to the appropriate service characteristic.

Because she cannot see, touch, or smell the Thai Tok Sen treatment before the massage, Audrey is unsure of the tapping massage's quality and value.

Ryan just had his first cupping treatment from his therapist, Ava, and he's pleased. Ava was professional and attentive, and the therapy alleviated his aching muscles.

Every day, The Spa at Verdure can provide up to $40$ treatments across its $5$ luxurious treatment rooms. On average, $30$ treatments are booked each day, leaving $25\%$ of its capacity unused.

Intangibility Droppable

Intangibility DroppableIntangibility

Inseparability Droppable

Inseparability DroppableInseparability

Variability Droppable

Variability DroppableVariability

Perishability Droppable

Perishability DroppablePerishability

Jose loves getting weekly massages to treat his aching muscles from his therapist, Tim. Last week he was not happy with Tim's massage because the massage pressure was too hard and it felt rushed