You have just been hired as a brand manager at Kelsey-White, an American multinational consumer goods company.
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You have just been hired as a brand manager at Kelsey-White, an American multinational consumer goods company. Recently the firm invested in the development of K-W Vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about K-W brands. It is 2018. The system is populated with 3 years of historical data.
As brand manager for K-W’s Blue laundry detergent, you are tasked to lead the brand's turnaround. Use the Vision platform to to develop your strategy and grow Blue’s market share over the next 4 years.
Related Book For
Organizational behavior
ISBN: 9780077379438
5th edition
Authors: Steven L. McShane, Mary Ann Von Glinow
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