You have just been hired to promote a small hospital in Northeast Tennessee. The CEO tells you
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You have just been hired to promote a small hospital in Northeast Tennessee. The CEO tells you he wants to see a plan that will promote the hospital and help them increase market share. The hospital currently has initiatives in general acute care, cardiovascular services, women's services (including OB/GYN), and general surgery.
Write an outline for the plan with specifics spelled out for what areas are important, target markets, how you will reach them and how you will measure your success.
Related Book For
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams
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