Question: You have just started analyzing your data and you notice that negative attitudes predominated among participants (who are basically employees in an organization). Probably more

You have just started analyzing your data and you notice that negative attitudes predominated among participants (who are basically employees in an organization). Probably more information would have been needed in order to understand the negativity. The senior managerial point of view is still to be revealed.

What are some ways to broaden, narrow, modify, or redirect, additional data gathering procedures in this case?

Are there additional empirical materials that would help flesh out the emerging analysis?

How could your research questions be improved to avoid this and provide a logical link between existing literature and your data?

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