QUESTION 2

QUALITATIVE RESEARCH MODULE

(Answer separately each question giving more details)

If you have just started analyzing data and you notice that negative attitudes predominated among participants (who are basically employees in an organization). Probably more information would have been needed in order to understand the negativity. What are some ways to broaden, narrow, modify, or redirect, additional data gathering procedures in this case. Answer the following bearing in mind the above scenario:

a. Importance of revisiting the questions as a technic to broaden data gathering during research study

b. The importance of supplementing primary data with secondary data in trying to add more data

c. Importance of designing an interview guide with unstructured questions in order to gain more data from participants

d. Importance of revisiting the sample size in order to gather more data

e. Importance of changing data collection technics in the situation above in order to gain more information